Page Rank and SEO

I really used to not care so much for page rank and SEO rankings. But it’s been several months already and verabear.net is still PR0. There must be something wrong. I’ve seen WordPress templates tagged as SEO friendly but I don’t really know what that means. Is there anything I can do, or a plugin I can use that will help me to raise my PR?

I am not losing sleep on this. I still blog mainly for personal reasons, earning from my blogs are only secondary. Still, it wouldn’t hurt to have bragging rights for high PR right?