This ad isn’t shown in the Philippines, I guess because the program is currently only in the US. But it is of interest to me because I drink Coke and I am obese.
Some time ago (I completely forgot when that was) I signed up at the health site Calorie Count (and I even downloaded the free iPhone app). Although I haven’t fully maximized the abundance of information (and support) available from that community to kick off my own wellness plan, I do pick up on articles they post thru their newsletters. Today, it included a post on Coca-Cola’s Anti-Obesity Ad.
Put on those headphones, and watch this short video:
What do you think?
I think that when big corporations (and don’t forget politicians) spend money (or risk losing some profit) for the greater good – that’s a good thing. And that we shouldn’t be so blind not to see that their special projects could also be self-serving – a PR job, a way to look good for the cameras, or a conscience-cleansing effort. But they still deserve support – or acknowledgment at the very least. After all, when more people join in to fight for a cause, whatever cause it may be, it’s a step closer to the goal.
What I’m saying is, good job Coca-Cola for owning up to your role in making the world obese and taking steps to reduce that – no matter how small the steps. But I’m pretty sure you will not completely take your sugary products off the market. That would be suicide.
On the YouTube page for the ad, there are mixed reactions. Some people talk about other sins of the company. It’s like saying ‘I will not accept nor applaud your help here and right now because I cannot accept your other actions elsewhere.’ It’s like Sting changing the venue of his Philippine concert because the SM MOA Arena is affiliated with tree-cutting SM Baguio. Know what I mean?
So in the end, it’s still up to us to choose the better options. 0 cal or 140 cal? Zero or regular Coke? Soda or water? It’s not just Coke’s fault that I need to lose about ninety to a hundred pounds, but drinking Coke was probably a big contributor. And yes, I have ingested way more calories than I burn. I didn’t need a Coca-Cola ad to tell me that. But knowing that they are putting money into the fight against obesity? Now that’s cool.
But you know what, maybe learning about why other people boycott Coke would help turn me off of it completely. Hah! That would be the day. Happiness nga eh.